2026 美容与健康趋势预测：塑造未来一年的核心潮流.docxVIP

2026BEAUTYWELLNESSPREDICTIONS:

THETRENDSSETTOSHAPETHEYEARAHEAD

Spate’spredictedtrendsfor2026highlightamovetowardmore

system-drivenbeautyandwellness,asconsumersseeksolutionsthat?t

seamlesslyintoeverydaylife.Skincarelogicisextendingacrossmakeup,hair,fragrance,andbodycare,whileperformanceisincreasinglyexpectedto

INTRODUCTIONbalancevisibleresultswithgentleness.Atthesametime,emergingsignalspointtoapreferenceforsubtlere?nement,withlow-commitmentproductsthatquietlyenhanceappearanceandpresence.

INTRODUCTION

Routinesacrossbeautyandwellnessarebecomingmoreintentionaland

personalized.Fromfragranceevolvingintolayered,full-bodyexperiencestosupplementsandfunctionalfoodsupportingdailyperformance,consumersareprioritizingconsistency,longevity,andqualityoflife—signalingashiftawayfromstandaloneproductstowardintegratedroutines.

Explorethisreporttouncoverthekeytrendssettoshape2026acrossbeautyandwellness,alongsideemergingandmorevolatilesignalsthatreveal

early-stageopportunitiesforbrands.

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METHODOLOGY

SpateisaninnovativedataplatformthathelpsusersdiscoveranddetecttrendsacrossGoogleSearchandTikTok.TheSpatedashboardanalyzesmorethan900billionsearchsignals,150millionTikTokposts,

and50millionInstagrampostsworldwidetoanswerthreecrucialquestionsfortheconsumergoodsindustry:What’sthenextbigtrend?Who’sowningthespace?Andhowshouldyoupositionthetrend?

900billionsearchsignals,150

millionpostsonTikTok,and50

millionInstagramposts

Arti?cialIntelligenceand

machinelearningtoidentify

clusters

Trendsclassi?cationforinsightsandimplications

SPATE’SPROPRIETARYPOPULARITYINDEX

SPATE’SPROPRIETARYPOPULARITYINDEX

WHATISTHEPOPULARITYINDEX?

ThePopularityIndexcombinesdatafromdigitalplatforms—currentlyincludingGoogle,TikTok,and

Instagram—toshowhowpopular