国际营销专业英语课后案例分析Freddie·Laker廉价航空.pptVIP

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国际营销专业英语课后案例分析Freddie·Laker廉价航空.ppt

演讲人:彭依娜姜芳婷俞晓旭Agoodbusinessconceptisnotenough

196619771980sLakerAirwayFoundedbyFreddieLaker.Itoriginallywasacharterairlinefiyingpassengersandcargoworldwide.Intheearly1980sthecompanydidn’tSurvivetherecessionOn5February1982wentbankruptItbecamethefirstlong-haul,low-cost,“nofrills”airline.

BusinessconceptMovepassengersacrosstheAtlanticatalowfareandofferfewfrills.MarketingconceptProsperity

Theairlinedidn’toffermanyservic

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