商务英语BEC考试高级口试真题(精品文档).pdfVIP

SpeakingTestPartII

1.CustomerRelations:theimportanceofmaking

customersfeelvalued2.Companygrowth:theimportance

toacompanyofcontrollingexpansion3.Marketing:

howtoensurethatagentsmaintainahighlevelof

effectivenesswhenrepresentingacompany4.Time

Management:theimportanceofplanningworktime

effectively5.ProjectDevelopment:howtoensure

inter-departmentalco-operationonnewprojects6.

Purchasing:howtoevaluateandselectnewproducts

7.PersonnelManagement:theimportancetoacompany

ofhavingwellmotivatedstaff8.StrategicPlanning:

howtodecidewhethertopurchaseorrentcompany

premises9.Sales:howtoensurethatpricelevelsfor

newproductsaresetappropriately10.Communication

Skills:theimportanceofforeignlanguagetraining

forselectedemployees11.Advertising:howtoselect

asuitableagencytohandleacompany’sadvertising

12.Finance:howtodecidewhethertofloatacompany

onthestock-market13.Marketing:theimportanceto

acompanyofofferingitsproductsontheworld-wide

web14.StaffTraining:howtoevaluatethe

effectivenessofcompanytrainingprogrammes15.

CompanyGrowth:howtodecidewhenitistherighttime

forabusinesstoexpand16.PublicRelations:the

importancetoacompanyofsponsoringwell-known

personalitiesfromtheartsandpopularculture17.

Recruitment:howtoensurethatthebestcandidatefor

apostisselected18.InformationManagement:howto

analyseandmakeeffectiveuseofinformation19.Sales:

theimportanceofbrandimageinensuringthatproducts

orservicessellwell20.Technology:theimportance

toacompanyofkeepingup-to-datewithinternet

developments21.QualityControl:howtoensurethat

acompanyconsistentlymaintainsqualitycontrol

standards22.ProductPromotion:howtomakeeffective

useofthemediawhenpromotinganewproductorservice

23.ProductManagement:thei