1788名居民对互联网医疗认知、态度及行为的调查分析.pdfVIP

1788名居民对互联网医疗认知、

态度及行为的调查分析

江虹①丁福**朱跃平①杨君①常静①毛敏①陈励②张欣②

摘要目的：了解我国居民对互联网医疗的认知、态度、行为及接受互联网医疗的影响因素。方法：自行设计互联网

医疗认知及需求调查问卷，釆用滚雪球抽样方法进行问卷调查。结果：实际回收问卷1934份，有效问卷1788份，有效率

92.5%。606%居民对互联网医疗有所了解。822%愿意或有条件接受互联网医疗服务，其中，68%愿意在政府相关机构倡

导、支持下接受。居民最感兴趣的健康指导是“合理膳食”，图文推广最受欢迎。44.1%的居民愿意接受500-999元/年的

互联网个性化健康评估及健康管理，827%认为价格应不超过3000元/年。Logistic回归分析显示：年龄、是否从媒体途

径了解为愿意接受互联网医疗的独立影响因素。结论：调查对象对互联网医疗服务的态度积极、需求迫切，但认知程度偏

低，需加大宣传力度以改变传统的就医习惯。

关键词互联网医疗知信行(KAP)调查

Doi:10.3969/j.issn.l673-7571.2019.07.014

［中图分类号］R319［文献标识码］A

InvestigationandAnalysisof1788ResidentsCognition,AttitudeandBehaviortowardsOnlineMedicalCare/JIANG—hong,DING

Fu,ZHUYue—ping,etal//ChinaDigitalMedicine—201914(7):46to48

AbstractObjective:ToinvestigatethestatusoftheKAPrelatedtoonlinemedicalserviceamongresidentsinChina,andtoanalyse

thefactorsoftheirwilEngnesstoaccept让.Methods:Aself—designedquestionnairebasedonthetheoryofKAPwasadministeredby

snowballsamplingmethodResults:1788validquestionnaireswerecollected,w让haneffectiverecoveryrateof92.5%60.6%residents

knewaboutonlinemedicalservice82.2%residentswillacceptit,68.8%amongthemwerewillingtoacceptitwiththegovernments

support,healthydietwasthetopneedoftheresidentswhowillingtoaccepttheinternetbasedhealthpromotionandthebestway

forthemwastheimage—text44.1%residentswerewillingtopay500~999yuanperyearforonlinehealthmanagement,and82.7%

thoughtthatthepriceshouldnotexceed3000yuanperyearLogisticsregressionanalysisshowedthatage,thepreviousinfbnnation

frommediaweretheindependentinfluencefactorsforresidentstoaccepttheonlinemedicalserviceConclusion:Therespondents

haveapositiveatt让udetowardsonlinemedicalservice,andthedemandfortheserviceisurgent,butthecognitionofonlin