CMO转型路径:从AI规模化到人性价值重估.docxVIP

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CMO转型路径:从AI规模化到人性价值重估.docx

DENTSUCREATIVE2025CMOREPORT

AGENTSOF

REINVENTION

MarketingattheIntersectionofAIandHumanIngenuity

PARTOFTHEDENTSUCMONAVIGATORSERIES

DENTSUCREATIVE2025CMOREPORTAGENTSOFREINVENTION02

FOREWORD

Welcometoour

annualCMOreport

“WhatweclearlyseeinthisreportisthatwhileclientsareembracingAIatpace,theyremain

committedtothepowerofhumancraftandcreativity.AsweadoptAIatscale,itplacesanever-g

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