商业层级战略：PESTEL分析与关键成功因素.pptx

ManagementStrategy

P12616

ExternalViewMarketAnalysisPESTELScenariosKeydriversCompetitiverivalryPotentialentrantsBuyersSubstitutesSuppliersCompetitiveForcesIndustrylifecycleCompetitivecycles“Strategicgroups”:enterprisesinindustryofsimilarstrategictypes“petition”:acceleratingfrequency,boldnessandaggressionofcompetitor’smovescreatingdisequilibriumandchange.“Criticalsuccessfactors(CSFs)”:whereenterprisemustoutperformothersasparticularlyvaluedbyamarketsegment.

CompetitiverivalryPotentialentrantsBuyersSubstitutesSuppliersCoreDistinctCompetence