商务英语课件.pptxVIP

6–1IntroductiontoBusinessChapter4AssessingGlobalConditions管理学院市场学系

吴德亮

6–2[ObjectivesandRequirements][1]UnderstandtheimpactofGlobalConditionsontheperformanceofbusiness

6–3[Majorpoints]Explainmotivesforengagingininternationalbusiness.Describeglobalopportunities.Describehowfirmsconductinternationalbusiness.Explaininfluenceofforeigncharacteristicsonafirm’sinternationalbusiness.Explainhowmovementsinexchangeratescanaffectbusinessperformance.

6–4[AreasofDifficulty]Politicalrisk,culturalshockforeignexchangeratemovement;solutionstothose