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- 2026-06-02 发布于北京
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Appendix:
RolandBergerPartnersuccessstory:Turn-aroundofLufthansaGermanAirlines-1-
LHcasestudy:Thestartingpoint-2-
ThecriticaleconomicsituationofLufthansain1991and1992demandedradi-calandlastingmeasurestoguaranteethecompany’sfuturecompetitivenessSince1990theoperationprofitshadbeennegativeandhadcontinuedtoworsenTheintensityofcompetitionandextremecostpressurewereincreasingintheaviationindustryTheLufthansaboardthereforedecidedonaradical,three-stageprogramtoguaranteefuturecompetitiveness:down-sizingrestructuringrebuildingC
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