bec高级阅读真题题源及答案.docxVIP

bec高级阅读真题题源及答案

一、单项选择题

1.Whichofthefollowingisthebestwaytoimprovecustomerloyalty?

A.Offeringdiscountsregularly

B.Providingexcellentcustomerservice

C.Introducingnewproductsfrequently

D.Runningadvertisingcampaigns

答案：B

2.WhatdoesaSWOTanalysisfocuson?

A.Companysinternalstrengthsandweaknessesonly

B.Companysexternalopportunitiesandthreatsonly

C.Bothinternalstrengths/weaknessesandexternalopportunities/threats

D.Markettrendsandcompetitoranalysis

答案：C

3.Inabusinessreport,whichsectionusuallycomesfirst?

A.Executivesummary

B.Introduct