外研社课件高级综合商务英语2(第二版)Unit 6 Market Expansion.pptxVIP

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外研社课件高级综合商务英语2(第二版)Unit 6 Market Expansion.pptx

UnitSix

MarketExpansion

Lead-in

Lead-inPair-workWorkwithyourpartner.Makealistofthereasonswhycompaniesaspiretoexpandintonewmarketsandthechallengestheymayfaceinthenewmarkets.

Reference:Companiesexpandintonewmarketsforavarietyofreasons.Herearesomeofthem:togainaccesstonewcustomerstoincreaserevenues,profits,andlong-termgrowthtolowercostofmanufacturingandfindalternativesourcesoflabortoseektechnologyassistancetospreaditsbusinessriskacrossawidermarketbaseLead-inPair-work

Companiesmayfaceanyofthefollowingchall

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