2026年零售商业现状报告头部零售品牌实现年度突破性业绩的实施路径分析.pptxVIP

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2026年零售商业现状报告头部零售品牌实现年度突破性业绩的实施路径分析.pptx

FOSPHA

TheStateofRetailCommerce2026

Howthestrongestretailcommercebrandswillexecute

record-breakingperformancein2026

FOSPHA2026©THESTATEOFRETAILCOMMERCE2026

Whatyou’lllearn

1.Theretailmediamarketisexpandingacross

platforms:spendisspreadingacrossabroadermixofplatforms,signalingmarketexpansionratherthan

simplebudgetshiftsbetweendominantchannels.

2.Diversificationisdrivingthenextphaseofretailmediagrowth:high-performingbrandsaremoving

beyondconcentratedchannelmixesandadopting

portfolioapproac

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