2026年市场营销英语考试题集与答案.docxVIP

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2026年市场营销英语考试题集与答案

Part1:MultipleChoice(单选题)

共10题，每题2分，总分20分

1.WhatistheprimarygoalofaSWOTanalysisinmarketing?

A.Todeterminethepriceofaproduct

B.Toidentifyinternalandexternalfactorsaffectingabusiness

C.Tocalculatethemarketshare

D.Todesignaadvertisingcampaign

2.WhichofthefollowingisNOTapartofthe4Psmarketingmix?

A.Product

B.Price

C.Place

D.Promotion

E.People

3.Indigitalmarketing,whichtoolismosteffectivefortargetinglocalcustomers?

A.LinkedInAds

B.FacebookMarketplace

C.GoogleAds

D.InstagramStorie