GBT 45746-2025 市场、民意和社会调查 质量检验要求标准立项发展报告.docx

市场、民意和社会调查质量检验要求标准立项发展报告

StandardizationDevelopmentReport:RequirementsforQualityInspectionofMarket,PublicOpinion,andSocialSurveys

摘要

关键词：市场调查；民意调查；社会调查；质量检验；标准化；GB/T45746-2025

Abstract

WiththecontinuousadvancementofChinashigh-qualityeconomicandsocialdevelopment,marketresearch,publicopinionpolling,andsocialsurveyshavebecomeincreasinglyimportantasessentialtoolsforscientificdecision-makingandpublicgovernance.Thedataqualityandreliabilityofsurveyresultshavedrawngrowingattentionfromallsectorsofsociety.Currently,thesurveyindustryisf