人民大课件市场营销学英文版第15版ch-03-PPTaccessible.pptxVIP

Marketing:AnIntroductionFifteenthEditionChapter03AnalyzingtheMarketingEnvironmentCopyright?2023,2020,2017PearsonEducation,Inc.AllRightsReserved

ObjectivesOutline(1of2)3.1Describetheenvironmentalforcesthataffectthecompany’sabilitytoserveitscustomers.3.2Explainhowchangesinthedemographicandeconomicenvironmentsaffectmarketingdecisions.3.3Identifythemajortrendsinthefirm’snaturalandtechnologicalenvironments.

ObjectivesOutline(2of2)3.4Explainthekeychangesinthepoliticalandculturalenvironments.3.5Discusshowcompaniescanreactto