英文产业经济学教程价格歧视策略解析.pptVIP

会计学1英文产业(chǎnyè)经济学教程价格歧视第一页，共49页。第1页

4.1DefinitionAprevalentmarketingskillandeconomicphenomena.preferentialpriceorquantitydiscount.eg.Sometimespeoplewillthinkthatiffirmschargedifferentpriceondifferentconsumersforthesamegoods,itmeanspricediscrimination.Butthisunderstandingisinplete.Inmuchcase,discretepricemaybeonlyreflecttrafficcostandsalescostfee.Andincertaincase,universalpricemeansdiscriminationonthecontrary(fixedfeeinbuseg.).第1页/共48页第二页，共49页。第2页

Pricediscriminationmeansonefirmsalestheidenticalgoodstodiffe