打造与优化价值网络及流通渠道.pptVIP

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MARKETINGMANAGEMENT

12thedition15DesigningandManagingValueNetworksandChannels Kotler Keller第1页1

ChapterQuestionsWhatisamarketingchannelsystemandvaluework?Whatworkdomarketingchannelsperform?Howshouldchannelsbedesigned?Whatdecisionsdopaniesfaceinmanagingtheirchannels?Howshouldpaniesintegratechannelsandmanagechannelconflict?Whatisthefuturefore-merce?第2页2

MarketingChannelsSetsofinterdependentanizationsinvolvedintheprocessofmakingaproductorserviceavailableforuseorconsumption.第3页3

Channelsand

MarketingDecisionsPushStrategyPull

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