消费者行为学(英文版第12版)课件 Chapter 3 Perception .pptx

消费者行为学(英文版第12版)课件 Chapter 3 Perception .pptx

ConsumerBehavior:Buying,Having,andBeingTwelfthEditionChapter3PerceptionCopyright?2017,2015,2013PearsonEducation,Inc.AllRightsReserved.

LearningObjectives(1of2)3.1Thedesignofaproducttodayisakeydriverofitssuccessorfailure.3.2Productsandcommercialmessagesoftena

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