理性消费时代的增长拉美生鲜零售,不止全渠道.docxVIP

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理性消费时代的增长拉美生鲜零售,不止全渠道.docx

March2026

ConsumerPackagedGoodsPractice

Growthintheeraofintentionalshoppers:

Beyondomnichannel

groceryinLatinAmerica

OurlatestreportinconjunctionwithWorldpanelbyNumeratorfindsanewkindofconsumeremergingacrosstheregion—andopportunitiesforcompanieswillingtotakeboldsteps.

byBrunoFurtado,EduardoRodriguez,MaxRamberg,andRicardoSanromán

AfteradecadeofchallengesrangingfromtheCOVID-19pandemictoacceleratinginflation,rising

joblessness,andweakeconomicgrowth,LatinAmerica’sgroceryretailersareconsolidatingrecentgains.

Our2024studyfo

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