原创力文档iqvia -通过品牌与包装重塑重建品牌吸引力 Re-establishing relevance through brand and packaging transformation.pdf
CaseStudy
1HQ–POND’S
Re-establishingrelevancethroughbrand
andpackagingtransformation
Situation•Packagingsystemredesign–rolledoutacross
80+SKUstocrea
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