原创力文档BCG -2027 年收入议程 将人工智能的关注点从生产力转向价值验证 The 2027 Revenue Agenda Moving the AI Focus from Productivity to Proof of Value.pdfVIP
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- 2026-11-03 发布于山西
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SALESCHANNELSTRATEGY
The2027Revenue
Agenda:MovingtheAI
FocusfromProductivity
toProofofValue
ByFedericoFabbni,MarinaNekrasova,TarandeepSingh,andNachoHafner
ARTICLEOCTOBER19,20268MINREAD
CROsareheadinginto2027withanunusuallyambitiousgrowthagenda:morepeople,more
spending,andhigherexpectationsforeveryseller.InBCGssurveyofnearly400CROs,sales
leaders,chiefcommercialofficers,andrevenueoperationsleadersacross23countriesandfive
sectors,65%expectheadcounttogrowoverthenextyear,72%expectsalesandrevenuebudgets
toincrease,and91%expectquotasorproductivi
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