（共92页PPT）Idea是一切的起源.pptVIP

SAY : Iwanttotakeyouthroughafive-stepmodel. Soletsstartwithared-hotidea. Thefirstthingtodoistoplan.DISTRIBUTE : Handoutsofsubmoduletodate.SAY : Topractisetailoringpresentations todifferentaudiencesletsdoan exercise.SAY : McKinsey,theManagementConsultants, structurealltheirsellingpresentationstoclients verycarefullyaroundonegoverningidea.SAY : ItsliketheButtoninourCreativeBriefing.SAY : Anditalsohassupports.SAY : Nowletslookatacommonformatwhenyou wanttoinform. Itstheformatthearmyusesfo