案例访谈技巧.ppt

Agenda Why Do Firms Conduct Case Interviews? Dissecting the Case Interview Key Thoughts to Remember Mock Interviews Why Do Firms Conduct Case Interviews? Opportunity to learn about: Experience “Do I want to sit with this person on an airplane?” Opportunity to assess: Critical thinking skills Communication skills Aptitude for consulting Opportunity to demonstrate: Communication skills Focus Problem-solving skills Analytical abilities Poise under pressure Opportunity to learn about: Type of work that the firm does Personality of the firm Keys to the Case Interview The Case Interview The Case Interview:Problem Identification Skills Make sure you understand the problem clearly before starting your response Determine and focus on the salient issues Ask clarifying and penetrating questions Don’t hesitate to take a few minutes (or ask) to compose your thoughts The Case Interview:Logical Process Determine your structure/framework after listening to the case – one method does not fit all cases Build a sequence to get the facts you need (consider asking for them) or Develop a process to get to a point from which you can work Make sure that your case response leads to a conclusion Demonstrating the consultative process is more important than getting the “right” answer The Case Interview:Data Analysis Determine what facts you have and which ones you need Address the issues you have identified Perform the appropriate calculations to support your hypotheses Consider external perspectives: customers, competitors, suppliers Consider the implications/applications of technology The Case Interview:Effective Communication Listen carefully Speak clearly and concisely Demonstrate the logic to your analysis Support and defend your points Don’t lose your cool Ask for feedback at the end The Case Interview:Use of a Framework Cost/Benefit Analysis Supply Chain/Value Chain Porter’s Five Forces Financial Statements 3Cs – Customer, Company, and Competition 4Ps – Product, Price, Pr