IBM商业白皮书-2007年的旅游业-新技术催生行业根本转型.pdf

IBM Business Consulting Services Travel distribution 2007 The profi tability constellation: Effective new patterns of travel distribution deeper An IBM Institute for Business Value Future Series report /bcs The IBM Institute for Business Value develops fact-based strategic insights for senior business executives around critical industry-specific and cross-industry issues. Clients in the Institute’s member forums benefit from access to in-depth consulting studies, interaction among a community of peers and dialogue with IBM business consultants. This paper is a part of an ongoing commitment by IBM Business Consulting Services to provide forward-looking industry and business points of view, and to help companies and industries transform their futures. You may contact the authors or send an e-mail to iibv@ for more information. Contents About this paper 1 About this paper Travel distribution has already been impacted profoundly by e-business. Travel companies have 2 A scene from the future of travel distribution used the Internet as a distribution channel and for ticketing and transaction processes. But even 7 Prevailing winds: Key trends with the introduction of online booking and online agencies, the traditional distribution model in travel distribution has only begun to realize the cost-reduction potentials of e-business. 9 Technology will revolutionize New e-business technology is capable of so much more, as this paper will examine. We see a travel distribution future of leveraging existing and emerging technology to create a deeper transformation in a 16 Consumers will get what they want – before they