电子商务模式设计与应用.ppt

e-Logistics Services From Warehouse to Logistics Service Center The Evolution of Enterprise Applications Industry Specific Logistics Services Logistics Goal: Close Gaps in the Supply Chain Traditional Distribution Systems Used Multi-Tiered Warehousing Traditional Distribution Center Process Inbound receipt of goods Quick Response Initiatives Streamline Distribution Process Value-added Logistics Center Process Continuously Changing Demands of Retailers From Warehouse to Distribution Center Consumer Logistics: “movement and handling of goods and people that is performed by consumers to facilitate consumption.” Granzin (1990) The Downstream Supply Chain M W R C M = manufacturer R = retailer W = wholesaler C = consumer Consumer (Logistics) Behavior Consumer Behavior--Two Views Time Money Where does the money go? (Kelley 1958) commodity costs convenience costs Where does the time go? (Downs 1961) travel time shopping time checkout time Crowell Bowers (1977) TC = price + transportation + time Add cost of time to the equation and consumers visit fewer stores. “Prisoner of Time,” Ms., Oct. 1988 “during her or his lifetime, the average American squanders five months waiting for traffic lights to change, eight months opening unsolicited mail, a year looking for misplaced objects, two years in futile attempts to return phone calls, four years doing basic housework, and five years waiting in line--a total of 13 years gone up in smoke.” Pogrebin (1988) The Alberta Phone Survey Random-digit dialing 10 call backs CATI: computer-assisted telephone interviews 30-minute confidential interview Urban vs. Rural Topic: grocery shopping R = 67.1% Shopping List? YES ------- 66% NO -------- 34% Transportation Mode CAR --------- 91% FOOT --------- 7% Stockout Response Response to Stock-out of Item x at Store A Item x at Store B ------- 47% Item y at Store A ------- 15% Defer purchase ---------- 32% Time and Availability Average Travel Ti