依云矿泉水中国2008年度营销方案英文版——China-Evian_MCC_launch_plan1.pptVIP

Pricing Strategy Rmb by Bottle Retail On Premise DPB to CDL RMB 25.57/bottle Dist. to W/S 78 78 W/S mark up 12% 12% W/S to retailer 88 88 Retailer mark up 56% 213 – 304% RSP 138 188 – 268 Volume Split by Channel On Premise by bottle % Hotel / Top Western restaurants 5,850 15% Night spots 13,650 35% Airport 3,900 10% Off Premise Hypermarket 7,800 20% Department Store 3,900 10% Wine shop / Luxurious Brand Shop 1,950 5% Others 1,950 5% (Institutional sales / HOD / luxury boutique) Total 39,000 100% Channel Stra