日常生活中心.pptVIP

* * Mall Scape?Media 日常生活の中心にある 消費者とのコミュニケーションチャネル www.SovereignMediaJ BKK@S Los Angeles +1 310.734.6800 | Bangkok +66 (0)2669-0561 * 　 Mall-Scape? Media Mall-scape Media is poster style media specialized in Japans biggest supermarket chain “AEON group” and “Ito-yokado” * Nation wide　154 malls （Dec.9.2008） Hokkaido region　 　　　7 malls Tohoku area　　　　 　 10 malls Tokyo area　 　　　　　60malls Central Japan 　 32malls Osaka area　　 21 malls Chu-goku area　　 　　　7 malls Shikoku area　　　 　　　3 malls Kyu-shu area　　 11 malls 　　Okinawa　 　　　　3 malls 　　　　　 Mall-scape? See the shop list for the details. Point 1.　Can reach up to 40 million people (in 2 weeks!!!) Specialized in big scale malls operated by AEON and Ito-Yokado. The coverage is equal to newspapers. Can be called MASS MEDIA. Point 3.　Increase brand awareness, AKA: “Brand Building” Mall-Scape? * The media in the shopping space has large impact. Point 2.　Media located in shopping areas make huge impressions upon shoppers. * Location Can expect “frequency effect.” (shoppers visit several times a week) Located at spaces where people gather. ( Parking areas, Parking area for bicycles,Entrance, Aisle,Next to escalator.) * Information The terms : 2 weeks. The term Includes 2 weekends So you can reach to targets absolutely. Limited to 2 companies / mall. Therefore the impact is great. The number of posters are 5-20. Mall-jack is possible buying 2 spaces. The user of media is limited to 2 companies per mall. Start on Friday ※Refer to the shop list. * Mall-scape? Characteristics Scrolling panels This scrolling panel attracts attention even in the crowded areas. Two kinds of poster appear one after the other. Panels inside shops or underground parking areas are lighted up all the time. Outside panels are illuminated after sunset. Illuminated Panels Scrolling movement attracts shoppers’ attention. Visible in the dark * Effective contact with shopper