索尼的品牌管理.pptVIP

本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898 Corporate ADSony Brand Communication Strategy Zone Advertising Management Support  Network Brands Create ValueAbove the Line and Below It -Increases efficiency of communications spending -Facilitates cross-selling/up-selling -Reduces costs of new product introductions Corporate Brand……SonyPrimary brand which drives a complete brand portfolio.Product Category Brand……Trinitron, Walkman, Vaio etc.Brands which encompass, endorse and organize multiple products/services unconventional　 inspired　 confident　 fr