外贸英语函电教案 第14课 代理Agency.docVIP

第14课 代理Agency 教学目的要求：了解装运的过程和手续；了解定期班轮、不定期货船的含义掌握提单的作用The legal implications of agency（代理的法律含义）, Kinds of agency（代理的种类）, Difference between exclusive sales and agency（独家代理和一般代理的区别）Introductions Why is an agency important? good knowledge of the local condition and of the market in which he operates. What are the major types of agents? 1.General agent A general agent may be a firm or a person who acts under some degree of instructions from his principals to sell (or to buy) goods on the best terms obtainable. He charges a “commission” for his services under some kind of agreement or contract. 2.Sole (exclusive) agent Sole agent (exclusive agent): similar to general agent, a sole agent may be a firm or a person who acts exclusively for one foreign principal with exclusive ( or sole) agency rights to sell on a commission basis certain commodities in a certain area under some kind of agreement or contract. 3.Broker (undertaking contract negotiation) 4.Factors (sell in their own name for the principal; receive payment, and sell at times and prices which they consider suitable.) 5.Forwarding agent (carry out all the duties connected with collecting and delivering the goods. CNFTTC) What researching enquiries must be made about a prospective agent? a) his reliability and financial soundness b) his market connections and the effectiveness of his sales organization c) his technical ability to handle the goods to be marketed. d) the nature and extent of other agencies they may hold, and in particular, whether they are connected with the sales of competing products. Terms of agency: a) the nature and duration of the agency (sole agency, delcredere agency, agency merely for transmitting orders and so on) b) the territory to be covered c) the duties of agent and principal d) the method of purchase and sale (whether the agent is to buy for his own account or “on consignment”) 14.2 sole agency agreement What does a sole agency agreement usually covered？ a）preamble / preface