统一冰红茶广告策划书-企业营销战略策划.docVIP

统一冰红茶 广告策划书 前言： 主要通过了解现在统一冰红茶的市场现状，分析茶饮料的发展趋势，了解竞争对手的营销和广告策略，确定现阶段统一冰红茶应采取的营销和广告策略，使统一冰红茶在激烈的市场竞争环境中迈向新的起点。 目录： 一、市场分析 ····················································4 （一）市场发展及现状··············································4 （二）现有市场竞争状况分析········································5 （三）消费者分析··················································5 （四）市场发展趋势分析············································5 （五）发展环境分析················································6 二、产品分析······················································6 （一）“统一冰红茶”功能特点分析···································6 （二）竞争对手的功能、