奥美33 Questions to Ask about Our Relationship with Clients001.pptVIP

33 Questions to Ask about Our Relationship with Clients Ogilvy Public Relations Worldwide ATTITUDES OF MIND DO WE REALLY KNOW OUR CLIENTS’ BUSINESS? ARE WE CONSIDERED ESSENTIAL - OR JUST PERIPHERAL? IS OUR THINKING ONE STEP AHEAD? DO WE AVOID “ONE-PERSON SERVICE”? DO WE LISTEN MORE THAN WE TALK? SHOWING WE’RE INVOLVED DO WE SAY “WE” AND “US”? DO WE KNOW CLIENTS’ “HOT-BUTTONS”? DO WE FLY THEIR FLAG? DO WE USE OUR CLIENTS’ PRODUCTS? HOW RECEPTIVE ARE OUR RECEPTIONISTS? POINTS OF TACTICS ARE OUR TOP PEOPLE STILL INVOLVED? DO WE KNOW CLIENT STAFF AT ALL LEVELS? ARE WE ALERT TO CLIENTS’ NEW ARRI