[外语课件]商务英语Unit5.pptVIP

NEW BE1 U5 (by Xiang Shu) Unit Five Impact of Technology on Business Topic 1 E-Commerce Key info: What is e-commerce? Online shopping Setting up a website Office automation Exam focus: writing – cohesive devices Task 3 feedback (P206-207) What is e-commerce? What does it mean? E-commerce – electronic commerce E-business – electronic business Doing business on the Internet. Online shopping Advantages and disadvantages It’s _________. No need for _____. No ____ to buy. A(n) ____ variety of products available. Consumers are able to _____ product prices and features. Enjoyment of retail shopping is ____. Consumers are concerned about ____ and ____ issues. It requires ____ to the Internet and computer. Consumers are reluctant to buy certain products online: the ____ of purchasing online decreases with ____ in product risk. Too _____ choices. It’s convenient. No need for salespeople. No pressure to buy. An infinite variety of products available. Consumers are able to compare product prices and features. Enjoyment of retail shopping is lost. Consumers are concerned about privacy and security issues. It requires access to the Internet and computer. Consumers are reluctant to buy certain products online: the likelihood of purchasing online decreases with increase in product risk. Too many choices. Setting up a website Key factors ___ the overall goals of the company in mind, make sure the website ___ into that big picture. ___ at the right audience. ___ clear specific objectives. Keep the overall goals of the company in mind, make sure the website fits into that big picture. Target at the right audience. Set clear specific objectives. P205 Task2 feedback: some examples of specific objectives Discussion: If your company has a website, what was the expected role of the website and what is the current role of the website? Do they match? If not, why? If your company doesn’t have a website, do you think it’s necessary to create one for it? Why? What would be