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JEANS LEVIS LEE JEANS G-STAR Levi Strauss Co Levis stores in HongKong ----since 1853 Jacob Davis was a tailor who frequently purchased bolts of cloth made from hemp from Levi Strauss Co.s wholesale house. After one of Davis customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. RedWire DLX Jeans RedWire DLX Jeans Lee