广州奥美财务培训-07p.pptVIP

Summary 总结 Need to educate management and staff that we are entering a new world and not everything will remain constant 管理人员和员工都应该认知现在的生意环境变化甚快 Manage staff expectations 有效地管理员工期望 Exercise Client specific: Business terms -- Comment on existing terms, highlight those unfavorable to us Contribution profit -- Room for improvement Risks in 2000 budget -- Contingency plan Opportunity -- How to maximize General: 3 things you will do to enhance our finance discipline What other financial information will be helpful What kind of help do you need from the senior management 欢迎交流 PPCCN搜索营销社区: 所有在线营销的主题，都可以在PPCCN社区讨论 QQ客服: 800025460 提供在线营销答疑，需要什么资料也可以向他要 欢迎加入我们的QQ群 /?page_id=65 常用微博地址： /dsdhcom 电商导航腾讯微博 /ppccn PPCCN新浪微博 Organic Revenue Growth - U.S. Revenue Growth - International Organic Revenue Growth - International Staff Cost / Revenue % Operating Margin % (including Equity) Operating Profit Growth Source: Advertising Age 1997 ranking Worldwide rank by major market Source: Advertising Age 1997 ranking Worldwide rank by emerging markets WPP Group ExpectationWPP 集团的目标 WPP is compared with Omnicom and IPG Their goal is to be the leader in the group 希望成为领导者 Currently they are slightly behind in margin, but just a year or two away 目前在利润的表现上尚有些微差距，但相距不远 They appear to be slipping in the revenue race 在收入的成长上差异较大 So what do they expect from OMW 在这样的目标下，对奥美集团的期望 15% Organic Profit Growth 利润的成长率∶15% Margin Improvement of 1% vs prior year. Greater improvement when revenue growth exceeds 5% 获利率每年增加1%或收入增加5% Staff Cost to Revenue% improvement of 1% or more if S/R% exceed 58% 人员成本占收入比率每年降低1% 或更多如已超过58% WPP Targets to OMW (Total Co) Revenue conversion of above budget / target revenues at 30% or better 收入转为利润率至少30% Flexibility in cost base 在成本上要有弹性 WPP Targets to OMW (Total Co) OMW Targets Planning Overview 财务计划 Projecting and Controlling our current operating results is the key to our success 如何作好的预估加上好的控制是成功的关键 Identify trends before they happen 对会发生的事