移动产品商务市场.pptVIP

Mobile Business Applications and Strategies Mobile Commerce and Wireless Computing Systems Outline 行動商務市場 企業行動化市場 消費者行動市場 電子付款系統 行動商務市場 Four Connected Aspects of Mobile Commerce Access to the wireless mobile Internet is normally triggered by four connected aspects as follows: ? (a)?Situation (i.e. flying, driving, walking, working etc.). (b)?Location (i.e. town, country, home or abroad) (c)?Mission (i.e. purpose or objective). (d) Time (i.e. a transient one-off occurrence) M-commerce Coverage (a) Wireless base platform services (e.g. voice telephony, E-mail, SMS, Internet access, and digital content). (b) Wireless M-commerce services for consumers (e.g. wireless access to banking and travel services) (c)?Wireless M-commerce services for business (e.g. mobile agents and mobile collaboration) (d)?Economic models of wireless data and information (e.g. cost of wireless data transmission) (e)?Commercial applications of the wireless mobile Internet (known as the “Wireless Web”) Push and Pull Products and Services The wireless world groups M-commerce products and services into two main categories: 1.?“Push” products, services and technologies 2.?“Pull” products, services and technologies Note: The terms “pull” and “push” are used respectively to denote whether a product or service has been requested (e.g. a mobile phone user requesting, or calling, data from a Web-server to their mobile phone) or sent to a mobile device unrequested (e.g. an alerting text message sent to a mobile phone user to inform them of a company’s product) 企業行動化市場 企業行動化 企業行動解決方案發展演進 企業行動化對企業營運效益 企業導入行動解決方案策略 企業行動解決方案市場 企業行動解決方案發展演進Why Now? Why Not Now? Wireless Technology Converging Standards Speed Packet-based Networks Device Capabilities Programming Converging Standards XML and data exchange Coverage Unreliability Industry Hype Device Capabilities Data entry Battery life Fiscal Conservatism Shrinking budgets Shrinking Headcount Too bleeding edge No clear ROI What do Corps. Care About