“利基市场”对策in China’s Luxury Market.pptVIP

CITIMEX GROUP 亚洲奢侈品专业代理公司 总部新加坡，目前子公司已分布于马来西亚，泰国，香港和中国等地 Our Vision: To be an acclaimed world class consultancy service provider for luxury brands.” Our major clients: - Visconti - Buben Zorweg - Chronoswiss - Sheaffer - Anonimo - Erwin Sattler - Van Der Bauwede - Valentino - Roberto Coin - TeNo - Dottling - Elysee timepiece - Timeless Gallery Our Partner firms: - Gerson Lehrman Group - LUXE Corp. - X-IN luxury lifestyle magazine Thank You ! * * New Product; a Niche Market Game “利基市场”对策-- in China’s Luxury Market By Dr. Samuel Kwok “We know what we are, but know not what we may be………!”HAMLET, ACT 4, SCENE 5 (William Shakespeare: baptized 26 April 1564; died 23 April 1616) Dr. Samuel Kwok (Strategist – High-end Consumer Product) DBA – United Business Institute, Brussels;MBA – The University of West of Scotland; MSc – The University of Hong Kong;ACA, FCCA, FCPA(HKICPA) a niche market game 缝隙市场博弈（也有叫“利基市场”对策） -- the missed market of the ruling brands, being segmented and focused; entering strategy is dedicatedly designed and implemented. Sustainability is sought by becoming the market leader in the sector. By building entry barriers and aiming at the global market from the successful experiences from the local market.-- 是指向那些被市场中的统治者/有绝对优势的企业忽略的某些细分市场，指企业选定一个很小的产品或服务领域，集中力量进入并成为领先者，从当地市场到全国再到全球，同时建立各种壁垒，逐渐形成持久的竞争优势。  Ascending a Steep Cliff:- FIND YOUR OWN ROUTE (right angle),- FIND STRONG ROPE (right tools),- FIND SUPPORT FORCE (right way)(悬崖上的石缝，人们在登山时，常常要借助这些微小的缝隙作为支点，一点点向上攀登。 Carefully select a a market segment; maximize the marginal revenue!选择一个细分的消费群体,获得最大的边际收益 The bag to Have: Louis Vuitton That’s Love Satin Tote (USD1,750) Challenges:RIGHT Product; RIGHT Customer;RIGHT Place Price!! Current Situation现况 Dominated by BIG BRAND + IMAGE STORE大品牌和形象店占据主要优势 Current Situation现况 Very weak Retailers’ Brand name十分弱的零售品牌 Current Situa