EXPO营销策划书.docVIP

EXPO HOTEL Class ： Team Members： content 1. Project Profiles 3 1.1 Why invest in this project? 3 1.2 What kind of products we offer to consumers? 3 1.3 When to achieve the aim? 3 2. Introduction of Team 4 3. Market Background Analysis 4 3.1. Market analysis 4 3.3 Analysis of competitors in market 5 4. SWOT Analysis 6 4.1 Our Strengths 6 4.2 Our Weakness 6 4.3 Our Opportunities 6 4.4 Our Threats 6 5. Marketing Strategy 7 5.1 Product Strategy 8 5.1.1 The Basic Characteristics of Products 8 5.1.2 Main Products Introduction 8 5.2 Pricing strategies 9 5.3 Channel strategy 10 5.3.1 Franchise stores for sale 10 5.4Promotion strategy 11 6. Financial Analysis 12 6.1 Analysis and forecasting in future nine years 12 6.2 Financial Analysis 12 7. Appendix 13 1. Project Profiles 1.1 Why invest in this project? With social economys development, the traveling will become one fashion, in addition to the World Expo convenes, will expand the traveling space, therefore the expo hotel concept will arise at the historic moment. 1.2 What kind of services we offer to consumers? Mail service. A one-off total bill Checkout service .To provide credit card services. National tourism traffic maps, city and national tourist attractions, the various modes of transport schedules, At least 40 suites available for rent rooms. Have very effective noise abatement and noise measures. 1.3 When to achieve the aim? In the first year, mainly in Huaian City and the surrounding areas for the pilot, we will set up outlets in the huaian airline company.besid. The first year, carries on view of the three-star hotel scale at the beginning of moves, in reality derives the experience, because lacks the fund, many equipment are unable to move in a short time, the second year uses the funds expansion scale which in the first year foundation obtains. The third year sets out to four star-level hotels, the stable transition, the goal is in completes the five-star hotel in eight years, ten years in become the Huai A