BUSINESS页LAN英文商业计划书.doc

Business plan for HappyM By Group 5 E1 Harrison Alex Owen Danny Messi Andrew Peter Baseney TABLE OF CONTENTS Executive Summary3 Background3 Market5 Sale and pricing8 Technological 11 Staff16 Financial17 Summary21 1. Executive Summary The total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is HappyM.The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, BulldogM will be successful.HappyM will become firmly established in within three years. HappyM’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “HappyM – Cheap,fast and happy” will provide a distinctive competitive edge. HappyM anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week. Background electronic commerce background and significance The last century since the 90s, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the e-commerce since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%. At present, many countries in the world have been optimistic about the electron