Subwaycaseanalysis企业分析报告.pptVIP

Subway Restaurant Entry in Japan By the group of Warrior Introduction 1965 launched in the US called “Pete’s Super Submarine Sandwiches” 1974 started franchise operations 2000 started a series of commercials featuring “Jared the Subway Guy overtook the number of units McDonald’s operated in Australia, Canada and Northern Ireland 2002 surpassed McDonald’s unit count in the U.S. market Expansion of its business in overseas markets Targeted Latin America for expansion Subway in Japan slow growth unprofitable stores Japan and Australia best performan