战略决策--09Application.docVIP

Section 9: Oracle Applications 9.1 Overview Enabling Commerce for the 21st Century Set against the backdrop of accelerating rates of change in highly competitive global markets, businesses today struggle to align information management strategies with the renewable business processes. Operational effectiveness and compelling economic performance will increasingly require balanced information access and constant cycle time reduction beyond the enterprise. Overcoming the Impedance Mismatch Corporate downsizing and rightsizing efforts of the last ten years have yielded results to enterprises which realized that reengineering was not a project or destination, but, indeed, a journey of constant renewal of the business, its people and its relationship with customer, partners and suppliers. This recognition of constant transformation as a permanent part of 21st century business culture requires business systems, which will not only accommodate change over-time, but will indeed become the foundation to propel change rapidly within the enterprise and beyond the legal enterprise to the supply chain. With the tremendous progress in information management tools and technologies over the past decade businesses are still anchored to applications which have evolved over the last quarter century on computer architectures and operational theories of the sixties and seventies. This phenomenon has triggered the explosive growth of open systems and client/server business computing. A significant global appetite for core business application systems developed specifically for global, distributed operational environments where “one-size fits all” approaches are too cumbersome, too impractical and totally unresponsive to change. THE MISSION OF ORACLE APPLICATIONS Oracle, a recognized market leader in information management worldwide, is a solutions leader in business systems which enable continuous processes improvement across the extended enterprise--the supply chain. Information f