广告术语中英文释义.docxVIP

广告术语的中英文释疑AAAA (American Associations of Advertising Agencies): AAAA (美国广告代理商协会) 美国广告代理公司的行业组织.A trade association of U.S. advertising agencies.Advertising agency: 广告代理为客户准备及投放广告的公司.这些公司有专门的媒介部门从事广告时间的策划, 购买及评估.A company that prepares and places advertising for its clients Agencies typically have media departments that specialize in planning, buying, and evaluating advertising time.AQH (Average Quarter Hour):平均15分钟间隔(AQH)用于报告特定时段内平均受众量的标准时间单位.(如:AQH 视听率, AQH 受众份额).The standard unit of time for reporting average audience estimates(e.g.,AQH rating, AQH share)within specified dayparts.Audience fl