_90后_大学生旅游动机与旅游消费行为分析.pdfVIP

( ) 2010 6 Journal ofGuizhou Norm alUniversity ( SocialScience) ( 167) 90后大学生旅游动机与旅游消费行为分析 杜继淑, 郑! 惠 ( , ! 00067) ! : 从 2008年 9月开始, 90 后已正式步入大学校园, 并受到了社会和学界的关注在问卷调查的 础上, 对 90 后大学生的旅游动机进行了分析研究, 并对 90 后大学生的旅游消费行为的特征进行了归纳总结, 最后, 在比较 90 后大学生与 80 后大学生的旅游动机和旅游消费行为差异的 础上, 对 90 后大学生旅游市场的开发提出了建议 : 90 后大学生; 旅游动机; 旅游消费行为 : F590! ! : A! ! : 1001- 733X (2010) 06- 0137- 05 Tourism M otive and Con sum ption B ehavior of P ost- 90s College Students 1 2 DU Jishu , ZHEN H u i ( 1. 2. Chongqing Technology and Business University, Chongqing 00067, Ch ina ) A b stract: S ince Septem ber2008, the new generation born in 1990s has started their new college lives. So far, they have been the focus of the society and the academ ics. H ence, it isw orthw hile to evaluate their tourism m otivation and tourist consumption be haviors. F irstly, based on survey, this paper evaluated the tourism m otivation of the college students born in 1990s and concluded the features and influencing factors of their tourist consum ption behaviors. Second ly, In term s of the differences betw een the col lege studen ts born in 1990s and in 1980s and the conclusion of the survey, som e suggestionsw ere proposed to develop the tourist m arket of college students born in 1990s. K ey w ords: Post- 90s College S tudents; tourism m otive; tourist consumption behavior ! ! 2009, 2900 202102 9 , 5 829 9 , ! ! (二)调查方法 [ 1]