英语专业毕业答辩.pptVIP

功能主义视角下广告双关语的翻译Translation of Puns in Advertising from the Perspective of Functionalist’s Approach Research Question How to translate puns in advertisement from the perspective of functionalist’s approach? 2012/5/27 * Research Method Collect examples of successful translation of puns in advertisement. Analyze the these examples from the perspective of functionalist’s approach. 2012/5/27 * Literature Review Functionalist’s approaches Katharina Reiss’s Text Type Hans. J. Vermeer’s Skopos Theory Christiane Nord’s Translation-oriented Text Analysis 2012/5/27 * Katharina Reiss’s Text Type 2012/5/27 * Hans. J. Vermeer’s Skopos Theory Skopos rule TT is determined by its skopos (goal). Coherence rule The TT must be understandable for TT receivers, considering their circumstance and knowledge. Fidelity rule There must be coherence between the TT and the ST. 2012/5/27 * Christiane Nord’s Translation-oriented Text Analysis Analysis of the Skopos ST analysis Analysis of priority of translation problems 2012/5/27 * Advertisement and Pun A brief introduction of advertisement, including the definition, classification and function of advertisement. Advertisements in this thesis are commercial ones in written form. A brief introduction of pun, including the definition, the classification, linguistic features and functions of puns. 2012/5/27 * Conclusion Four potential translation strategies: Literal translation The Self-made woman, shes living better all the time (ad for Self-made magazine) 自我造就的女性，生活总是这么称心 Translating both meanings From sharp minds, come sharp products（ad for Sharp） 绝顶智慧造就尖端夏普 Translating one meaning WEAR-EVER introduces a new concept in glass ovenware：CLEAN ABILITY (ad for WEAR-EVER) “恒久”玻璃炉具带给你一个全新的概念：易洁性 Corresponding translating One man’s disaster is another man’s delight! The sale is now on.（ad for a shopping mall） 几家欢乐几家愁！拍卖进行中。 2012/5/27 * Significance of the paper Offer insights on the combination of translation practice and theory of functio