商务英语入门.pptVIP

商务英语入门补充内容 倪兰芳 2006年9月 Establishing Trade Relations建立贸易关系 In the international trade, exporter importer often through such methods to establishing trade relations: Banks Chamber of Commerce Trade Directory Advertisements Commercial Counsellor’s Office Friends in Business Circles Trade Shows Internet Self-Introduction Establishing Trade Relations建立贸易关系 Correspondence 通信(联系),这里专指 commercial correspondence 书信的格式(Style)大体有三种: 1. 齐头式(Block style) 2. 缩行式(Indented style) 3. 简易式(Simplified style) 1. 齐头式(Block style) 每行都从左边开始,取齐,成一垂直线. 1. 齐头式(Block style) Dear Manager, solutations You were recommended to our company by the Bank of China, New York Branch, which told us that you export Chinese Textiles and cotton piece goods. Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle. Please inform us of your trade terms and forward samples and product brochures(catalog). We look forward to a productive trade. Sincerely, Michael S. Barnwell 2. 缩行式(Indented style) 每段开始一般缩入5个英文字母. 段与段之间要用双行距.日期打在信笺的右上端,签名防在中间偏右下方,力求整封信的布局显得匀称、美观 2. 缩行式(Indented style) Dear Houseware Department: Your company’s name had been given to us by the Chamber of Commerce of London. We wish to buy porcelain tea and coffee cups and saucers of different shapes, fully decorated with flowers or other designs. If you can supply this types of merchandise, kindly airmail us a sample cup. Also, please enclose your price list and all suitable illustrations. We await your early reply. Yours Faithfully Catharina E. de Jonge 3. 简易式(Simplified style) 大体与齐头式相同,但删去称呼和结束语,把事由(Subject line)作为信内的一个组成部分.这种格式简略掉商业书信中传统的组成部分,突出了主题 CHINESE TABLECLOTHS We learned from the Commercial Counsellor our Embassy in Ottawa that you deal in