Zara新品上市推广计划.pptVIP

Qualitative Insights into the mind of the consumer Strategies for identifying customer needs / wants / attitudes Focus groups +size women: new product idea concept exploration; gain more insights into our product positioning, test communication strategies Warning! Must be repeated regularly to keep in line with changing consumer needs Test marketing Test product attributes in terms of fit, cuts, colors, communication marketing strategy Important: integrate feedback of own retailers How: present products / drawings to potential consumers to our retailers Focus group new line is welcomed b