全球啤酒市场分析研究报告Global Breweries【英文版】.pptVIP

Presented by: Simon Wisniewski Kirsty Au Michelle Ho Adam Chamberlain Overview of Presentation Industry Overview History Background Global Industry Overview U.S. Industry Overview Porter’s Forces and Key Success Factors Company Analysis and Recommendations Ancient History 4300 BC, Babylonian clay tablets detail recipes for beer. There is evidence that beer was elaborated by the Babylonian, Assyrian, Egyptian (for medical purposes), Hebrew, Chinese, and Inca cultures. 55 BC Roman legions introduce beer to Northern Europe. 500-1000 AD the first half of the Middle Ages, brewing begins to be p