面向不确定需求的生态工业链定价策略研究.docVIP

  Pricing Decision Study of Ecological Industry Chain Based on Uncertain Demand# Yu Haijie, Su Sheng* 5 10 15 20 25 30 35 40 (School of Computer Science and Engineering ,University of Electronic Science and Technology of China, ChengDu 611731) Abstract: Price decision of ecological industry chain under uncertain demand wes studied in this paper. Stock influence was considered. A two stages ecological industry chain was took as study background. The downstream buy amount is uncertain demand. Stock of byproduct is certain. There are two kinds of situations. Buy amount is higher or lower than byproduct stock. Price decisions of byproducts were studied based on game theory. Sequential game equilibrium (Stackelberg equilibrium) and cooperative game equilibrium (coordination in price decision) were obtained. Keywords: Ecological industry chain; Game theory; Uncertain demand; Price desicion 0 Introduction Ecological industry chain is industry chain or network which is composed of many industries with ecological dependency relationship. It is different from traditional supply chain because it has attribute of the natural ecosystem. Enterprises alliance is constructed by the link of resource, and there are no wastes in the ecological link. The byproducts of a plant are the raw materials of another plant. A closed-loop system is formed by this kind of material flow. We called it ecological industry chain. [1]. Wang Xiu-li analyzed the different private interests of upstream and downstream enterprise in ecological industrial chain constructing process， and proposed constructing methods of ecological industry chain according to different players’ interests[2]. Chen Jie analyzed the environmental purchasing model under the market condition in which the green raw material and non-green raw material appear at the same time based on game theory[3]. Some results are obtained. The methods for improving environmental purchasing are given. But few researcher focused their attentio