明月烟草公司网上客户管理系统设计与开发.pdf

明月烟草公司网上客户管理系统的设计与开发 摘 要 客户管理是一种旨在改善企业与客户之间关系的新型管理机制，它实施于企 业的市场营销、销售、服务与技术支持等与客户有关的领域，其目标是通过对客 户信息的管理，努力减少销售环节，降低销售成本，实现最终效果的提高。本文 讲述了客户管理系统的设计与开发，依次从系统分析，系统设计，系统实施，系 统测试几个方面逐步介绍整个系统的建设过程，并且讨论了其中的客户等级的划 分，指明了客户管理信息系统的设计思想和主要实现功能及数据库的结构。该系 统的建设目的是为了解决现代企业在销售、营销和服务等部门的信息化程度越来 越不能适应业务发展的需要的问题，该系统为企业提供了一套科学化和自动化的 客户管理工具，使得客户信息在企业内部实现共享，企业也可以更快的对客户需 要做出反应，因此该系统非常有利于企业总体利润的提高。 关键字: 客户， 客户管理， 系统 ，信息技术 - I - 明月烟草公司网上客户管理系统的设计与开发 ABSTRACT Customer Management System is a new mechanism designed to improve the relationship between a company and its customer. It is practiced in fields related to the company’s customer such as marketing, sales, service and technical support. It aims at reducing the sales steps and cost so as to ultimately achieve better results through managing customer information. This paper presents the design and development the Customer Management System (CMS), introduces the whole process of developing this System including analysis, design, implementation and testing and discusses how to classify the clients pointing out the design philosophy of CMS, its main functions and the database structure. CMS is designed in response to the requirement for better IT application in sales, marketing and services of modern companies to meet their needs for expanding their businesses. CMS provides a set of scientific and automatic tools for customer management to enable internal sharing of customer information and make the companies more responsive to the needs of their customer; therefore this system can significantly increase the overall profits of a company. Keyword: Customer ， Customer Management ， System ，IT