《精品购物指南》简介.pptVIP

Lifestyle 2011 2010中国报刊广告投放价值综合专业媒体第一名 北京广告行业开拓创新奖 What is Lifestyle ? 精品是什么？ 每周一、四两期发行，每期可影响百万优质高端读者。在性价比、时效性、广泛性等方面与其他刊物相比优势明显。 Monday Thursday 2 issues a week. 周一刊侧重男性视角。男性时尚，品位生活，时事政治，“私享”人生； Monday for men’s lifestyle and fashion. 周四刊绝对女性时尚品味。时装，美容，珠宝，时尚话题等，打造女性时尚生活圣经。 Thursday for women’s fashion, beauty, jewel accessories. What is Lifestyle？ 周一男刊 Monday for men’s lifestyle and fashion 定位：时代生活周刊 Orientation : Fashion weekly for the city elites 规格：一刊三册 Specification: three books each issue 《品时尚》:满足极致精英男性在时尚品质上的需求。服饰、钟表、化妆品、洋酒雪茄… Men’s Fashion :All about latest men’s fashion trends-- clothes, watches, skincare, wine, cigar etc. 《大都市》:围绕目标读者的思想、圈子、必需。涉及时政、评论、商业、财经、收藏、时尚… Cosmopolitan: thoughts, needs and social circle of the target readers. Topics about politics, business, finance, collecting, fashion etc. 《财富圈》:高端男性的“私享”生活。IT通讯、豪车、豪宅、游艇、高球… Fortune: Luxury private lives of the male readers. IT, communication, automobile, villa, yacht, golf etc. What is Lifestyle 精品是什么？ 周一男刊 Monday for men’s lifestyle and fashion 目标读者：社会中坚阶层的极致精英男性；企业中的决策阶层、社会高端人群、家庭支柱角色 Target reader: aged at 25-39, mainstream population with stable career and high fashion sense. 男女受众比例：6比4 Reader proportion: Male6:Female4 What is Lifestyle 精品是什么？ 发行 Circulation 北京、上海、深圳、广州等国内一线城市发行 Coverage in the key cities like Beijing, Shanghai, Shenzhen, Guangzhou. 北京、上海机场和航线直投展示，机场书店销售 Free at all Beijing-Shanghai airline Express. Available at airport bookstores in both cities. 全国万余家高端消费场所直投展示 Direct mailing to over ten thousand luxury clubs and bars. 周四女刊 Thursday for Women’s Fashion Beauty 规格：外封 + 一刊三册 Specification: outside pages + three books 定位：时尚生活圣经 Orientation :Fashion Bible Lifestyle: 服装，服饰，美容，腕表，珠宝 Lifestyle: fashion, accessories, beauty, watches and jewelry 乐活志 ：吃，喝，玩，乐，购，游，健 Lohas : Food beverage, games amusement, shopping, traveling and sports. 家居生活： 房产，家居，家电，园艺，宠物 Fashion Home :Real estate, housing, home appliance,