A Stylistic Study of The Great Gatsby 了不起的盖茨比.docVIP

A Stylistic Study of The Great Gatsby? Introduction With the economic globalization of the world, we will have a wider commercial exchange with the other parts of the world. China, this big market, will undoubtedly have a further opening to the outside world. Enterprises at home and abroad are all taking efforts to improve their management strategies as well as their product standards. In the competition in the international market, each one of them is facing the same problem, which is how to introduce their products and services properly and effectively to the target consumers. An important way of good promotion is advertising. Therefore, the translation of advertising English is put on the agenda. However, as we see in our daily life, the quality of those translated advertisement is not satisfactory. For some of those translated, people are just lost at sea in terms of the product information. For some others, people could even get an adversary impression of the product just due to the diversity of cultures. Although there have been some articles suggesting the translation techniques of advertising English, to advertising, such a special style, up till now, no one has put forward a clear and practical principle on how to translate advertising English. This paper thus intends to make a preliminary study on the features of advertising English, and based on that, comes up with a translation principle. Definition and history of advertising English Definition of advertising English American Marketing Association defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along