大学体验英语综合教程UnitLeadin课件.ppt

READ AND ANSWER What quality of Ivory soap is especially attractive to children? It floats. READ AND ANSWER Name all the subordinate brands (下属品牌)of PG mentioned in the passage. Ivory, Crest, Folger’s, Prell, Duncan Hines, Tide FAMOUS BRAND NAMES Unit 3 Do you know all these brands? World Wide Fund For Nature United Nations International Childrens Emergency Fund International Committee of the Red Cross LET US TALK ABOUT FAMOUS BRANDS WHAT DO YOU THINK OF THESE BRANDS? GIVE THEM A SCORE FROM 1 (TERRIBLE) TO 10 (EXCELLENT). COMPLETE THIS TABLE. SHARE YOUR ANSWERS WITH YOUR PARTNER(S). CHANGE PARTNERS AND SHARE AGAIN. Brand Logo Product Advertising Coca Cola McDonalds Nokia Crest Apple WHO IS THE BEST SALESPERSON? Work in pairs and make up dialogues according the pictures followed. As the salesperson, remember the above “universal principles” we just talked about. What are you going to do if you are required by your boss to … sell a house … to a snail NOW, SWITCH YOUR ROLES What are you going to do if you are required by your boss to … sell a swimming suit… to a fish DIALOGUE DISCUSSION What do you do if you cannot afford to buy a real thing? Why? PASSAGE A – PRE-READING Proctor and Gamble was founded by William Proctor and James Gamble in 1837. Founders: Proctor was an English migrant and candle maker, Gamble was a soap maker from Ireland. PG HAS OPERATIONS IN NEARLY 80 COUNTRIES AROUND THE WORLD AND MARKETS ITS NEARLY 300 BRANDS IN MORE THAN 160 COUNTRIES. BATHTUB BATTLESHIPS FROM IVORYDALE 1 Para. 1-3 2 Para.4-5 3 Para.6-7 Ivory soap won a great reputation among Americans because of its high quality and it earns the company a large amount of money. Brief introduction of history of Proctor Gamble and its successful subordinate products. Restate the secret of Ivory and its attraction to children. READ AND ANSWER What is a bathtub battleship referred to in this passage? A bathtub battleship is a toy battleship made of Ivory Soap that children play in